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Only 1 in 5 people consistently recycle items from the bathroom.

Only 5 – 10% of plastic is reclaimed for recycling. Even when it is recycled, most plastic still eventually ends up in a landfill or in our lakes and oceans. Its so bad that in just a few decades, there might be more plastic in the world’s oceans than fish. That’s because plastic never really goes away, it’s designed to last forever. It’s hard to imagine, but all of the plastic that’s ever been made is still here, somewhere on the earth.

While plastic makes life (and bottling) easier, we knew there had to be a better way. We decided to start by formulating products that use no packaging or renewable packaging.  Our liquid shampoo's and body wash will be converted to aluminum.  Unlike plastic, aluminum is able to be completely recycled without any loss in quality at a fraction of the initial production costs and energy requirements. The bottles are strong enough to survive a number of trips – so they will be well worn before we recycle them. Historically, aluminum has proven to be one of the most important materials in successful recycling programs. They are easily cleaned and sterilized, so we can ensure that our bottles are safe to use again and again.

Unless we make a change by 2050 there will be more plastic than fish in the world’s oceans.

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